Back and forth, this bag keeps it cool

I’m not quite sure what this bag’s use is for. There aren’t a lot of things in my bag that needs cooling (…well, maybe make-up or creams, to keep their shelf life longer.)

Unless of course this bag is used as a lunch pack. Then if that’s the case, I would want what’s inside to stay hot, not cold.

Well, then okay…unless of course I’m carrying a drink. Now that, I definitely want that to stay cold. But and I’m not quite sure if a bottle of water fits into this bag, the way it’s designed.

This bag is confusing me! But I like how it looks though; it’s sleek and it’s chic —- hardly what you think of a lunch pack. The bag is designed by Apor Püspöki for Electrolux. And the cooling effect works as you swing it back and forth.